clearfrAIm

Notice + report workflow

ROAS postmortem

When paid performance slips, the useful question is not just what dropped — it's what changed across spend, creative, launch timing, landing pages, and inventory context.

Event · ROAS drops past a threshold week over weekHostedLoggedContext-aware
ROAS postmortem product interface concept

Why it exists

The problem

Generic automation can alert you when ROAS falls. It usually can't tell you what changed across the rest of the business context or explain the likely cause in plain English.

What Clearfraim hosts

The managed run

Clearfraim hosts an event-driven workflow that watches for a defined drop, retrieves the relevant campaign and business context, and produces a grounded postmortem.

Run model

From trigger to output.

The buyer sees the useful work. Under the hood, the run keeps the operational parts visible.

01

Trigger fires

02

Context retrieved

03

Workflow runs

04

Review if needed

05

Output lands

Context retrieved

  • Campaign spend, creative, and audience changes
  • Shopify revenue and conversion shifts
  • Launch calendar, offer changes, and recent site edits
  • Previous ROAS explanations and decisions

Output

  • A short explanation of the likely drivers
  • Supporting metrics and comparisons
  • Recommended follow-ups for the operator reviewing it

Approvals and visibility

  • Can notify immediately in Slack or email
  • Can land in the approval inbox before wider distribution

Best fit

  • Growth leads
  • Founders
  • Paid media operators

Want this running on your context?

We will scope the sources, trigger, review path, and output destination before proposing the setup.

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